Campaign includes:

Client:

Ricoh

Project:

NRGI Premier Partners Programme

NRG International (a Ricoh company) is the international distributor of market leading, networked office solutions from Nashuatec, Rex Rotary and Gestetner. They wanted a powerful launch for their new Premier Partner Programme to revitalize their relationships with their global distributor partners.

HPS developed an aspirational, team-based mountaineering theme for an intriguing online and postcard-based teaser launch, followed up with an engaging DM pack and an inspiring international event.

HPS's strategy enabled NRG to stimulate and maintain massive interest in the programme across a multi-lingual launch platform that resulted in 100% of their distributors signing up across the globe.

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MEET THE TEAM.

Mark Cornwell

Likes

Pubs

Radio 4

Lucozade

Dislikes

Going to the gym

Honey

The Daily Mail

HPS IN 60 SECS.

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