The Motorrad 2012 New Season event took place on the 4th February and saw a host of new and exciting models launch, including the S 1000 RR and R 1200 GS Adventure Triple Black.
HPS was tasked to build anticipation in the run up to the event on both a national and dealer level using the new models as the focal point. The aim being, to drive customers to visit one of the 36 dealer showroom events taking place on the 4th February.
On the run up to the event, homepage takeovers and press ads ran in key motorcycling publications and sites. Dealerships were provided with a suite of materials to promote the event. These included window decals, posters, direct mail emailers and website assets.
Despite a light dusting of snow over the launch weekend, a substance not conducive to biking, dealerships saw an increased footfall and positive response to the event.
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