HPS was asked to help dealers launch the new MINI Coupé, MINI’s fifth model in their range. Our work had to tie in with a large national outdoor campaign and sponsorship idents for The Jonathon Ross Show.

We produced an invitation that allowed customers to create their own MINI adventure using character stickers as well as designing an enormous showroom backdrop which followed the same theme. The full campaign included email, press, posters, showroom floor graphics, test drive appointment cards and flags.

MINI dealers sent out 46,500 of our printed invites. 57,566 emails were sent with a 22% open rate and 2,541 clicks delivered to dealer websites. Our work was also a focal point of many busy and successful launch events up and down the country.