Campaign includes: Digital|Social Media|POS|Events

Client:

MINI Celebration Weekend

Project:

MINI Celebration Weekend Social Media

HPS identified a big opportunity to use social media to stimulate consumer interest in the MINI London 2012 Celebration Weekend.

Our solution was to create a new static tab promoting the event to fans and non-fans on MINI dealership's Facebook pages. The tab was hyperlinked to dealers' websites where consumers could find out more. MINI dealers were also encouraged to opt for Facebook advertising to target their 'non-fans'.

HPS strategy maximized the MINI opportunity, with three quarters of the 358 people who saw the new tab clicking through to dealer websites. The best performing dealer achieved 44 Facebook clicks, and an encouraging number of new 'likes'.

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MEET THE TEAM.

Carole Murray

Likes

Walks with my dogs

Wine

Sunny days

Dislikes

Rude people

Traffic jams

Untidy people

HPS IN 60 SECS.

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