We needed to roll out the international ‘MINI Countryman. Getaway’ campaign into UK dealerships, providing advice, materials and information to attract and convert customers.

A wider range of media was produced, including outdoor posters, radio scripts, emails, press ads, direct mail (130,000 were printed as launch invites), digital assets and showroom point of sale materials – all available via the MINI Marketing Machine extranet.

We saw the highest engagement levels we’ve ever seen with the MINI Dealer Marketing Service, with record numbers of orders and bespoke requests coming in for marketing materials. Showrooms were busy across the launch weekend, with the new MINI Countryman selling out nationwide some months ahead.