HPS was asked to create promotional materials for Fiorano, a new membership programme for Ferrari customers. We needed to convey the essence of Ferrari and encourage customers to take advantage of this free programme, designed to help them get the best out of their new car.
The premium package we developed included a brochure outlining the benefits of the programme, an exclusive Ferrari key fob and leather wallet, all contained in a sophisticated presentation box.
The number of customers taking up the driving days increased, enabling Ferrari to engage them further with the brand and providing an opportunity to upgrade these same people to the paid-for Corse driving programme. Ferrari subsequently asked HPS to design a similar package for Corse.
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