BMW wanted to increase awareness of their EfficientDynamics technologies with a weekend event.

The idea of the BMW Efficiency Check was developed by HPS. Our research showed that a number of small measures, such as correct tyre pressure and reducing excess weight, could improve the efficiency of any car. Using information from the Energy Savings Trust, we could calculate exactly how much fuel our Efficiency Check would save every driver.

Nationally, 2,850 Efficiency Checks were carried out and 1,803 test drives were arranged, generating 843 leads and 141 sales. The idea was so successful, many dealers have continued to use it as a lead generation tool at a local level.