After relying on lifestyle imagery for some years, BMI Healthcare needed a new advertising campaign that differentiated them in the market-place.

HPS developed a new concept with a memorable visual style that gave BMI the standout and flexibility it needed.  ‘Safe Hands’ succinctly summarises the BMI promise, while a unique illustration style gave the campaign a warm, inviting tone. Our integrated campaign included brand advertising, as well as response-led communications, through radio, digital media, national and local press and direct marketing.

The response has been extremely positive, with some hospitals seeing a high percentage of new inquiries already.

Take a look at it in action