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Why video is key to your content strategy
Posted on May 15, 2012 by James Murphy
James Murphy
People have been banging on about video on the web for a while now. Not just watching a cat playing the piano on YouTube, but proper commercially-focused content that delivers an engaging message. As slow data connections and lumpy codecs
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The Absolute Essentials of a Great Blog Post
Posted on May 03, 2012 by Lorraine Forrest-Turner
Lorraine Forrest-Turner
Having tasked myself with writing ‘The Absolute Essentials of a Great Blog Post’ I’ve just realised that THIS blog post must not only be about ‘The Absolute Essentials of a Great Blog Post’ it must also obey its own ‘Absolute
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The Proof Is In The Pudding
Posted on February 24, 2012 by Hayley Fenn
Hayley Fenn
Don’t underestimate the importance of having all marketing materials checked before they are sent out. Put your proofing skills to the test while you read this and see if you can spot the five deliberate mistakes. The definition of “proofreading”
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2012. The Year of the Creative?
Posted on February 06, 2012 by Richard Selbourne
Richard Selbourne
I envy the youngsters in our Creative Department, and not just for their carefree lifestyles and their perfectly functioning prostates. When I started out as a copywriter, many years ago, we worked on press ads, posters, radio and TV commercials.
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