HPS has recently created a multimedia advertising campaign to launch the Maidenhead Advertiser’s new-look newspaper. This is the second creative project that HPS has done for the Maidenhead Advertiser after winning a pitch to advertise the online version of the newspaper last year. The work, which will break in September, focuses on the paper’s fresh editorial approach as well as the new look, and will run in the press and also at key outdoor locations around the town. Jeremy Spooner, the Advertiser’s CEO, was impressed with the creative approach taken by HPS: “We were presented with two excellent but very different creative executions that encapsulated the very essence of the message we wanted to get across to our customers. We would have been happy to run with either of them so the only difficulty we had was deciding which one to go with.”