Localised Social Marketing
With the increased penetration of smart phone adoption and users’ demands for information, offers and news relevant to ‘them’, there is a growing demand on marketeers to provide localised, targeted and relevant marketing messages to consumers.  In 2012, we’ll see a strong focus on driving the benefits of ‘going local’ in order to provide greater relevance to consumers, leading to higher response rates and repeat business.

A good integrated mix of Social and digital media will drive higher levels of engagement with the customer, resulting in better conversations and the creation of loyal brand advocates.

Content Marketing
Everyone is talking about ‘content’; it is becoming the cornerstone of customer and prospect interacting, but it is so nebulous, few people can define it and very few have a formal strategy for creating and distributing content. 
We feel so strongly about content being pivotal to a successful mused media strategy  that we are creating a brand new Masterclass called ‘Content Marketing’ that is free of charge and available to book here:  www.hpsmasterclasshub.co.uk

Video and Vidinfographic
Information rich and time poor – the power to convey a complex message in a compelling and animated way will grow in 2012.  We’ve seen the take up of infographics rapidly grow and enable us to present complex information quickly and clearly in a single communication.  2012 will take this to the next step and further engage the user through motion graphics to tell a story.
We recently created our own video infographic from all the Social Media stats that are out there – take a look: http://vimeo.com/31309986
Our clever peeps at Breakfast of Champions design and animate these for us and will also be at TFM&A this year, 28-29 February, if you fancy popping along to see us.

Frictionless Commerce
The key to creating seamless experiences is in connecting the dots between digital and physical in a meaningful way. This year we’ll see brands enhancing consumer experiences over innovation through initiatives such as:
• NFC: ‘mobile micro payments’ (Google Wallet/open commerce eco-system)
• Targeted messages (location based localised marketing techniques)
• Retail based sonic triggers and augmented stores.  The recent press coverage about HMV store sales being in decline is no surprise – retail need to open their eyes to the changing consumer space and make the retail more experiential over pure commerce.