Our Jon Sillwood is a keen fisherman. Like all keen fisherman, he enjoys telling stories. He likes to tell stories about the one that got away, and about the ones that didn’t, and also about how his Mum used to go out with the man who built the mechanical shark in Jaws and how he once saw a boy at school having his tongue bitten off by piranhas.

Well, now Jon has a new story to tell. (You have been warned.) His labour of love for Marsh Tackle, this press ad that ran in local newspapers in April, has just received two nominations at this year’s Fresh Awards in the Consumer Press and the Copywriting categories. Congratulations Jon, but, no, we don’t want to hear the story of how you came up with the idea.